Ad-Blockers: Let’s Call Them What They Are!

Adotas  |  Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this … Read more

Research Shows Millennials Want to Keep the Free Internet

A quick search in Google on the topic of ad blocking brings up all kinds of news, research, and overall controversy about the issues at hand. But one fact that stands out is recent data from YouGovUS saying, “65 percent of young people familiar with native ads approve of the practice of native advertising if … Read more

Meet MGID at BlogHer16!

We’re excited to be downtown today for BlogHer16, a women-focused conference taking place now through Saturday at JW Marriott LA Live in downtown Los Angeles. The conference is presented by SheKnowsMedia and is billed as the largest celebration of women content creators across social media, video, photos and the web. Presenters include keynoter Kim Kardashian West, … Read more

MGID Sponsors the IAB MIXX Conference

MGID is honored and excited to sponsor the upcoming IAB MIXX Conference, the annual kickoff of Advertising Week, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. IAB MIXX brings together the industry’s most prominent and influential figures to share insights on the most pressing topics … Read more

MGID Launches Proprietary Anti-Ad Blocking Technology

MGID’s solution offers three levels of real-time anti-ad blocking, giving publishers new options to protect ad revenue. SANTA MONICA, CA – (Marketwired – June 14, 2016) – MGID Inc., a leading native performance advertising network, today announced the launch of its new anti-ad blocking technology, developed to provide up to 100 percent yield retention to … Read more