So, you've been hardly working on your precious website for at least 1 year.
You've already attracted a number of loyal visitors and now want to get a little reward? Now you probably realize that it's not so simple — just to put some ads on your web-site and wait till they begin to earn money for you.
To help you on this long-expected stage we will first stop fussing and try to look at your website from a different angle.
Before you start, pretend that you are just a regular visitor and you have never seen this website before. Also, ask your friends to do the same (those of them who can be honest). Look at your website with criticism.
Ask yourself the following questions:
- is the navigation convenient?
- what is this website about?
- who writes on it?
- what do I get out of reading it?
Do the same with all your social profiles (Facebook, Twitter etc.). Analyze your profile pictures, your profile information. Ask yourself, would you trust such a profile and follow it?
If everything is OK, the second step is to determine HOW you will make your first money. Nowadays there is a dizzying variety of different ways from original Banner Ads to RSS Feed Ads. Lets list them all, with a brief description for each:
1. PPC Advertising Networks
The profitability of PPC advertising depends on the general traffic volumes of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC).
2. CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mile, and it refers to the cost for 1,000 impressions.
A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM (as an example, price can vary), therefore, will earn $100 monthly.
3. Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728x90 leader board, the 120x600 skyscraper, the 300x250 rectangle and the 125x125 button.
4. Text Link Ads
After Google declared that sites selling text links without the no-follow tag would be penalized, this monetization method became less popular. Many website owners are still using text links to monetize their sites, though, some using the no-follow tag and some not.
5. Audio Ads
Also called PPP (Pay Per Play), this advertising method was introduced by Net Audio Ads. The concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.
6. Monetization Widgets
The latest trend on the web are widgets that let you monetize your website.
Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.
7. Sponsored Reviews
Simple. Write a post for someone, that usually promotes something, and get money.
8. RSS Feed Ads
Monetize your content feed.
9. Sponsors for Single Columns or Events
If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.
10. Premium Content
Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.
Even though, the methods listed above should make you gain huge amounts of loyal visitors, there are other ways of earning money online like Private Forums of Paid Surveys and Polls. They are more complicated and at the beginning of a blogging career — simply pointless. We will spell them out in later communications.
Now you should find the perfect place for ads that you've chosen. It's very simple! The best places are somewhere at the top of your website — above the fold or blended with content. For more information use Google Analytics. With it's In-Page Analytics mode you can easily analyze where the visitors interest is concentrated.
And remember that any kind advertising can annoy your visitors. So try to start from a little banner or something and watch how it will effect your statistics.
The last thing I can advice - try combining any of the listed above tools with MGID widgets. This is a guaranteed way to be on the top and to reduce any risks. Furthermore, if you’ve chosen CPM ads – you can surely expect more revenue!