The process of website (blog) promotion involves building a reference mass at promoting site. There are many cases when a great site just won’t climb up in the search engine's index or this process goes really slowly. And you keep losing visitors...
So we start looking for causes and ways to solve the problem, we analyze competitors. Everything looks good but there is no progress...
All you need is well-done, solid backlinks.
What are backlinks?
Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to the page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. (Wikipedia)
In this article, we won't discuss the situations when competition in the niche is so insignificant, that even little or even no optimization allows to achieve top positions in search results. It is going to be about powerful backlinks...
The importance of the reference mass in the site promotion cannot be overpriced, as it will continue to be a major determinant of ranking search results by all major search engines.
Believe me, among the first 50 sites on Google search there is no one who wouldn't use the possibility of building backlinks. Even if someone decided to conquer the top positions just following the recommendations of the search engines entirely, this site certainly would have lost this fight to other sites with more pragmatic optimizers.
Now let’s get down to business.
Ranking high in Google is mostly a matter of two things - a good title tag for your page and quality incoming links that have your keyword in the anchor text.
Tweaking your titles is easy, but where do you get some easy backlinks that will boost your search engine rankings? Here are a couple of places to start.
Notice that the most effective and natural backlinks are the links to the new publications on thematic resources (preferably on more popular ones).
- Backlinks from forums
- Social Bookmarking - you can start by submitting your pages to sites like Delicious, Reddit, Stumbleupon, Mixx, NewsVine, Digg, and Yahoo Buzz.
- Blog Commenting On Do-Follow Blogs - find various blogs that do-follow the links in their comments.
- Asking For A Link - just explain to your readers that it is ok to link to your content and add plug-ins that allow readers to bookmark, tweet and email your content with the click of a button
Here are some useful services to track your backlinks: